Apex Legends is the latest battle royale game developed by Respawn Entertainment and published by Electronic Arts. Despite being released without any pre-release announcements, Apex reached very high amounts of players in such a short time. Leaving behind PlayerUnkown’s Battlegrounds and Fortnite compared to their early days. It was a marketing strategy of EA to release the game without any announcements since there was too much hype around the battle royale genre and the game didn’t really need an introduction. Maybe EA was hesitant to do so because other battle royales could copy their ideas and Apex Legends wouldn’t be this unique.
The game initially launched on February 4th, with a sudden release on PC, PS4, and Xbox One. Apex gained quick popularity while reaching record-high numbers. In its launch day alone, there were over 300.000 people watching Twitch streamers live playing Apex Legends. EA reportedly sponsored many popular streamers like Shroud, Ninja, DrDisrespect, summit1g and many more. Aside from the popular streamers worldwide, EA also sponsored streamers from Asia to Latin America. It felt like a day where Apex Legends was almost everywhere. According to an interview with the lead producer of the game, Drew McCoy stated ”We really wanted to create a day where you couldn’t escape Apex if you cared about games, and we wanted it to feel like an event was happening everywhere around the globe on that day.”
They sure reached their number one goal and Apex Legends became a hit worldwide in just hours. It is by far the fastest rising videogame of 2019 right now and it seems like damaging the player base of PUBG and Fortnite significantly. There have been many memes where people refer Apex Legends as the killer of Fortnite and similar things like that but the hype around the game has been decreased on a visible scale. But still, with the next Battle Pass and the second season on its way, Apex Legends is rising up steadily and slowly. You can watch the cinematic launch trailer and get the download links below the video.